| Talk To Me, California Blues Tells Its Members
Blue Shield of California has developed a Ratings and
Reviews initiative where its members can tell company executives what
they think about their experiences with the health plan.
"The health plan wants to be fully transparent and to
encourage its members to share their healthcare experiences online,"
said Rob Geyer, senior vice president of customer operations. "Our
members want to be heard and want to be able to interact with us and
with each other in exciting new ways."
Members can rate their Blue Shield health plan and read
other members’ reviews by logging in to their account. The
ratings section measures overall satisfaction, customer service, value,
doctor access, prescription drug coverage and whether or not the plan
is easy to use and understand.
In 2007 Blue Shield’s "Chat Boxes" program gave
Californians a chance to speak their mind in front of TV cameras and
resulted in new stand-alone dental products, improved outline tools for
finding a provider and applying for insurance and broader
multi-language capabilities, among many other improvements.
The California Blues said the Ratings and Reviews initiative is the first of its kind in America.
Address: Blue Shield of California, 50 Beale St., San Francisco, CA 94105-1808; (415) 229-5000, www.blueshield.com.
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