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Home / News & IndustryManaged Care Insight and Analysis
Updated: December 21, 2010
Talk To Me, California Blues Tells Its Members

Blue Shield of California has developed a Ratings and Reviews initiative where its members can tell company executives what they think about their experiences with the health plan.

"The health plan wants to be fully transparent and to encourage its members to share their healthcare experiences online," said Rob Geyer, senior vice president of customer operations. "Our members want to be heard and want to be able to interact with us and with each other in exciting new ways."

Members can rate their Blue Shield health plan and read other members’ reviews by logging in to their account. The ratings section measures overall satisfaction, customer service, value, doctor access, prescription drug coverage and whether or not the plan is easy to use and understand.

In 2007 Blue Shield’s "Chat Boxes" program gave Californians a chance to speak their mind in front of TV cameras and resulted in new stand-alone dental products, improved outline tools for finding a provider and applying for insurance and broader multi-language capabilities, among many other improvements.

The California Blues said the Ratings and Reviews initiative is the first of its kind in America.

Address: Blue Shield of California, 50 Beale St., San Francisco, CA 94105-1808; (415) 229-5000, www.blueshield.com.


  This article was taken from:
The Executive Report on Managed Care

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