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Home / News & IndustryManaged Care Insight and Analysis
Updated: July 15, 2008
Minnesota Healthcare Providers Join In Launch Of "Online Shopping Mall" For Healthcare

A new Minnesota company launched a retail marketplace that puts consumers in control of their healthcare decisions.

Carol, The Care Marketplace – – is an "online shopping mall" that gives consumers everything they need to shop, compare and purchase healthcare services as easily as they purchase goods and services in other retail environments.

Thirty Minnesota healthcare providers have already joined the Carol marketplace. Participants include HealthPartners, Park Nicollet Health Services, MinuteClinic, Mayo Clinic Health Solutions, Ridgeview Medical Center, Twin Cities Orthopedics, Minnesota Oncology Hematology, Zel Skin and Laser Specialists, Southdale Pediatrics and many others.

Area residents using for the first time can go online to easily compare the cost and quality of more than 350 health services from local, competing healthcare providers and doctors and then select the option best suited for them.

Individuals also can apply their health insurance benefits and view base prices and estimated in-network and out-of-pocket costs for healthcare services prior to scheduling and receiving them.

Carol is a free service for consumers and is designed for all people – those with and without health insurance. The Carol name was taken to honor the trusted family members, friends and associates people turn to when seeking advice or recommendations about healthcare.

"In most industries, information about services, price and quality are clear and available to consumers. But healthcare has always been different. We created Carol to help consumers do what they want to do – change healthcare," said Tony Miller, founder and chief executive officer (CEO) of Carol. "Carol is the first service to connect individuals and families directly to multiple healthcare providers, while incorporating the realities of a consumer’s healthcare benefits. We’re excited to give people complete control of how they evaluate, choose and consume health services, and we strongly believe a more engaged consumer is the first step towards making healthcare more affordable, approachable and valuable."

Address: Carol, 505 Highway 169 North, Suite 400, Plymouth, MN 55441; (763) 647-5500,

  This article was taken from:
The Executive Report on Managed Care

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