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Home / News & IndustryManaged Care Insight and Analysis
Updated: Nov. 18, 2008
BCBSMA Signs Agreement To Integrate With Google Health
2.7 Million

Blue Cross Blue Shield of Massachusetts (BCBSMA) said it has entered into a partnership with Google Health that will expand options for members who want to create their own personal health record (PHR).

BCBSMA is the first health insurance company to sign an agreement to integrate the Google Health platform. After the integration is complete, BCBSMA members can import their claims data into their Google Health profile safely and securely, BCBSMA said.

Google Health, a new product that was launched in mid-May, allows patients to store and organize their medical records online.

Cleve Killingsworth, chairman and CEO of BCBSMA, said "we believe Google Health will be an important tool used by our members to improve the safety and effectiveness of their healthcare."

Many patients have primary care doctors, specialists, labs, pharmacies and non-traditional providers at multiple institutions, BCBSMA said.

Once integration with the Google Health platform is complete, the partnership with Google Health will allow BCBSMA members to manage all their health information in one place, and share it with healthcare providers who currently don’t have access to their data, the insurer said.

Google Health launched to the U.S. public with a series of integrated provider partners, including the Cleveland Clinic, Beth Israel Deaconess Medical Center, Walgreens, CVS/CareMark, Minute Clinic, Medco, Longs Drugs and RxAmerica. BCBSMA is the first health insurer to sign an agreement with Google Health.

Integration with the Google Health product is expected to be complete in the Fall of this year. Google Health, a free service, will be offered to BCBSMA members at that time. To ensure confidentiality and patient choice, members will have to elect to start a Google Health account and authorize the import and sharing of their BCBSMA claims data with Google Health.

BCBSMA said that once this sharing relationship is established, Google Health will give BCBSMAmembers the ability to:

  • Organize, store and manage their medical records and personal health information online in one secure location, including BCBSMA claims data;
  • Download medical records and prescription history from other connected providers, such as retail pharmacies, pharmacy benefit managers, labs and doctors offices;
  • Share their medical information with providers and/or third-party services they may offer customized services;
  • Learn about important health issues and potential drug-to-drug interactions; and
  • Search for a doctor or hospital online.

At any time, a BCBSMA member will be able to discontinue or delete their Google Health profile.

Addresses: Blue Cross Blue Shield of Massachusetts, 401 Park Drive, Boston, MA 02115; (617) 246-5000, www.bluecrossma.com. Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043; (650) 253-0000, www.google.com.


  This article was taken from:
The Executive Report on Managed Care

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