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Home / News & IndustryManaged Care Insight and Analysis
Updated: November 17, 2009
WellPoint To Offer Behavior-Based Wellness And Incentives Programs To Members

WellPoint Inc. said it has engaged RedBrick Health to create a new, behavior-based wellness and incentive program for WellPoint’s affiliated health plans’ large employers and health plan customers.

RedBrick has created a Health Earnings System, in which it provides personalized services to health plan members or employees of major employer groups. The services include biometric screening, health assessment, creation of a personal profile, coupled with a Personal HealthMap, lifestyle and disease management programs and health care advocacy.

WellPoint said it plans a pilot initiative to integrate customized solutions from RedBrick’s Health Earnings System with its health and wellness programs to optimize employee engagement, enhance program personalization, and link financial rewards to healthy behaviors.

The collaboration with RedBrick Health highlights WellPoint’s commitment to simplifying the connection between health, care, and value, by promoting value-based health care tailored to the unique financial and health needs of each member, plan officials said.

"Three-quarters of the $2.3 trillion we spend on health care in America is due to chronic disease. At WellPoint, we believe a stronger focus on prevention through effective health and wellness programs can make a difference in helping people adopt healthier lifestyles and use their health care dollars more wisely," said Dijuana Lewis, president and chief executive officer of WellPoint’s comprehensive health solutions business unit.

"The purpose of WellPoint’s collaboration with RedBrick Health is to enable two strong companies to provide WellPoint health plan customers with even greater health care value through innovative, industry-leading services that promote wellness and cost savings," said Lewis.

The plan cited the 50 to 70 percent of health care costs that result from poor lifestyle habits and avoidable behaviors.

"As more and more employers struggle with shouldering the cost of care for employees and their families, it becomes vital that we offer our customers solutions that focus on reducing health risks and lowering costs in areas employees can control," added Lewis.

Addresses: WellPoint Inc., 120 Monument Circle, Indianapolis, IN 46204; (317) 532-6000, www.wellpoint.com. Red Brick Health, 920 2nd Avenue South, Suite 1000, Minneapolis MN 55402; www.redbrickhealth.com


  This article was taken from:
The Executive Report on Managed Care

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