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Home / News & IndustryManaged Care Insight and Analysis
Updated: November 17, 2009
Managed Care on Facebook and Twitter

We have been spreading our wings by attempting to serve those interested in the managed care market and its developments no matter where they are. While we are not using homing pigeons, we have established a presence on Facebook and Twitter.

We’ve only been at this a few months, but I can tell you that they are indeed different in many ways from our Managed Care Exchange Professional Discussion Group which we formed in 2002.

Twitter, some are saying, may be a passing fad. Who knows? But in the meantime it is a good laboratory to test different ways of reaching an audience.

I can see health plans creating short health and wellness messages – they have to be short only 140 characters are permitted – aimed at their members. It could be tips on weight loss or smoking cessation, for instance.

We have some 488 members of the Managed Care Exchange Group, and we have about 50 followers on Twitter so far. On Facebook we have 64 ‘fans’ as they are called. On regular Facebook accounts – not business – they are called ‘friends.’

One thing, though, I am convinced that social media in its many forms is not a fad and will not be going away any time soon. There may be tweaks, and changes in form and delivery, but the concept will live on.

At last count Twitter had more than 6 million unique monthly visitors and the top demographic are 45-54 year olds, according to a report by comScore. It seems boomers and senior citizens are getting on Twitter more likely than their grandchildren, comScore said.

Facebook has more than 300 million active users and 50 percent of its active users log on to Facebook in any given day, the company says.

I am sharing all this because I see opportunities for executives to strengthen and enhance their programs, to boost participation in programs you may sponsor, and to reach people they may have otherwise not been able to reach. More tools in your belt.

Here’s how you can follow us on Twitter:

To catch up with the Managed Care Information Center on Facebook, if you are a Facebook member click on:

On Facebook we are providing relevant news and information and facts and tidbits on aspects of the managed care market and what influences it.

For now, you might say we are ‘experimenting’ to try to gauge the potential of Facebook. Those 300 million members are just too many to ignore.

Bob Jenkins
Managed Care Information Center

  This article was taken from:
The Executive Report on Managed Care

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