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Home / News & IndustryManaged Care Insight and Analysis
Updated: October 27, 2009
IBC Launches New Programs Aimed At Chronic Disease

Independence Blue Cross (IBC) is coaching its way to better outcomes for people with chronic conditions. The southeastern Pennsylvania insurer has launched two programs designed to help members avoid – or better manage – heart disease and diabetes.

The first program targets individuals at risk of developing cardiometabolic syndrome, a condition which may increase their chance of developing heart disease and diabetes. The Cardiometabolic Risk Management Program teaches members about the symptoms of heart disease and diabetes, and the kinds of behavioral and lifestyle changes that may help prevent them. Cardiometabolic risk factors include tobacco use, high body mass index, obesity, hypertension, high cholesterol, high blood pressure, and diabetes. IBC identifies members with these symptoms and invites them to join the program. Based on the severity of their condition, they may also be urged to join an intensive weight management or smoking cessation program.

IBC's second new initiative, the Medication Persistence program, is aimed at members who have been noncompliant in taking prescribed medications for coronary heart disease, heart failure, diabetes and hypertension. Health coaches work with these patients to uncover any barriers that may be preventing them from taking their medicines on a regular basis. These coaches are health professionals averaging 10 to 15 years of clinical experience, who are trained in helping people manage chronic conditions by providing them with evidence-based information and support. They also encourage patients to talk to their doctor about their condition and experiences with their medications.

"Chronic conditions such as heart disease and diabetes are very costly, not only to those who have them, but to all of us," said Dr. Es Nash, senior medical director at IBC. "We must encourage our members to receive proper treatment, and remain consistent with their medications in order to avoid complications or relapses of their condition."

For more information on Independence Blue Cross, visit

  This article was taken from:
The Executive Report on Managed Care

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