| IBC Launches New Programs Aimed At Chronic Disease
Independence Blue Cross (IBC) is coaching its way to
better outcomes for people with chronic conditions. The southeastern
Pennsylvania insurer has launched two programs designed to help members
avoid – or better manage – heart disease and diabetes.
The first program targets individuals at risk of
developing cardiometabolic syndrome, a condition which may increase
their chance of developing heart disease and diabetes. The
Cardiometabolic Risk Management Program teaches members about the
symptoms of heart disease and diabetes, and the kinds of behavioral and
lifestyle changes that may help prevent them. Cardiometabolic risk
factors include tobacco use, high body mass index, obesity,
hypertension, high cholesterol, high blood pressure, and diabetes. IBC
identifies members with these symptoms and invites them to join the
program. Based on the severity of their condition, they may also be
urged to join an intensive weight management or smoking cessation
program.
IBC's second new initiative, the Medication Persistence
program, is aimed at members who have been noncompliant in taking
prescribed medications for coronary heart disease, heart failure,
diabetes and hypertension. Health coaches work with these patients to
uncover any barriers that may be preventing them from taking their
medicines on a regular basis. These coaches are health professionals
averaging 10 to 15 years of clinical experience, who are trained in
helping people manage chronic conditions by providing them with
evidence-based information and support. They also encourage patients to
talk to their doctor about their condition and experiences with their
medications.
"Chronic conditions such as heart disease and diabetes
are very costly, not only to those who have them, but to all of us,"
said Dr. Es Nash, senior medical director at IBC. "We must encourage
our members to receive proper treatment, and remain consistent with
their medications in order to avoid complications or relapses of their
condition."
For more information on Independence Blue Cross, visit www.ibx.com.
|
