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Home / News & IndustryManaged Care Insight and Analysis
Updated: September 28, 2010
Aetna Health Improvement Idea Relies On Social Networking Team

Aetna is turning to online social networking to encourage its customers to eat well and stay fit. To that end Aetna Health Connections developed a program, "Get Active," modeled after its own "Get Active" Aetna employee program that boasted 57 percent of its more than 20,000 employees participating in 2009.

Aetna’s new program is powered by "Shape Up the Nation," a Providence, RI-based wellness company, relying on social networks to promote healthy living. "Research shows that trusted social networks can be harnessed to encourage healthy behaviors and increase the likelihood for success through peer motivation, support, and accountability," said Mike Zani, Shape Up The Nations CEO.

People know they have to maintain a healthier lifestyle, from eating to exercising more, "but many people don’t know where to begin and the thought of doing it alone is often daunting," said Dr. Lonny Reisman, Aetna’s chief medical officer. "Introducing a program to employees that includes a group dynamic has proven effective for motivating Aetna’s own employees to get healthy."

Aetna employee, Kip Hill, said, "I love the program because it makes you think about how to fit exercise into your busy schedule and if you continue to do it all year long, you really see a difference."In the program for almost four years, it has helped him lose 120 pounds through nutrition and exercise.

Address: Aetna Inc., 151 Farmington Ave., Hartford, CT 06156; (860) 273-0123, www.aetna.com.


  This article was taken from:
The Executive Report on Managed Care

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