|Taking 200 Billion Steps In The Right Direction: Virgin HealthMiles Pay-For-Prevention Model
With clients including Maidenform, Papa John’s,
and Timberland, Virgin HealthMiles’ pay-for-prevention approach
to health and wellness has won over 120 employers representing more
than 500,000 employees across the U.S. with its unique programming
One of these unique features is the amount of steps
Virgin HealthMiles members have taken since its inception in 2006:
roughly 200 billion steps, or 4,000 times around the globe.
The company, which provides rewards incentives for
getting active and staying healthy, averages 40 percent employee
Last year, Virgin HealthMiles held their first annual National Employee Wellness Month for chronic disease prevention awareness.
The company has also partnered with the Strategies to
Overcome and Prevent (STOP) Obesity Alliance in a month-long initiative
involving 60 companies and 17,000 employees in order to raise awareness
about the benefits of workplace wellness programs.
"Virgin HealthMiles brings a fresh and upbeat approach
to wellness," stated Brenda Miles, senior benefits manager for Papa
John’s International Inc. "In just six months, our program has
generated enthusiasm, and motivated our team members to achieve
wellness goals that are very reachable."
"We are choosing to focus on health reform, instead of
waiting for healthcare reform," said Andy Pfeifer, director of total
rewards for Timberland. Pfeifer calls the rewards for physical activity
an easy-to-use and very motivational program.
A reported 96 percent of Virgin HealthMiles members are
satisfied with the program, according to the company. Another 92
percent would recommend it to a friend or colleague.
This year, Virgin HealthMiles announced two new
partnerships with major U.S. health insurers, along with a 30 percent
year-over-year increase in new clients and a 163 percent year-over-year
growth in the number of eligible program members.
Address: Virgin HealthMiles, 139 Newbury Street, Framingham, MA 01701; (866) 852-6467, http://us.virginhealthmiles.com.