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Home / News & IndustryManaged Care Insight and Analysis
Updated: February 23, 2010
Anthem Blues Launches Member-To-Member Health Survey Tool

Anthem Blue Cross and Blue Shield last year launched the Zagat Health Survey tool, an online survey tool that works similarly to online social networking Web sites. Zagat will allow its members to share their physician experiences with other members throughout the state.

By working with Zagat "we are able to create a trusted resource for our members that will actively engage them in sharing and using that information," said C. Burke King, president of Anthem Blues.

By using Zagat Blues members can review physicians based on a set of distinct criteria designed solely to reflect a consumer’s experience with a physician and not the quality of care received. This tool not only helps members, but is also designed to assist doctors in understanding members’ experiences.

The online survey tool allows consumers to review their doctor visits based on:

  • Trust and confidence in the physician’s approach;
  • Physician’s bedside manner, responsiveness and rapport;
  • Convenience for making appointments and physician’s punctuality; and
  • Office conditions, such as staff helpfulness, atmosphere and amenities.

For more information on Anthem Blue Cross and Blue Shield, visit

  This article was taken from:
The Executive Report on Managed Care

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