| Anthem
Blues Launches Member-To-Member Health Survey Tool
Anthem Blue Cross and Blue Shield last year
launched the
Zagat Health Survey tool, an online survey tool that works similarly to
online social networking Web sites. Zagat will allow its members to
share their physician experiences with other members throughout the
state.
By working with Zagat "we are able to create a
trusted
resource for our members that will actively engage them in sharing and
using that information," said C. Burke King, president of Anthem Blues.
By using Zagat Blues members can review physicians
based
on a set of distinct criteria designed solely to reflect a
consumer’s experience with a physician and not the quality of
care received. This tool not only helps members, but is also designed
to assist doctors in understanding members’ experiences.
The online survey tool allows consumers to review
their doctor visits based on:
- Trust and confidence in the
physician’s approach;
- Physician’s bedside manner,
responsiveness and rapport;
- Convenience for making appointments and
physician’s punctuality; and
- Office conditions, such as staff helpfulness,
atmosphere and amenities.
For more information on Anthem Blue Cross and Blue
Shield, visit www.anthem.com.
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