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Hot Off The Press

"White Papers from Managed Care Vendors Spurring Contact Activity

MANASQUAN, NJ, July 22 -- White papers that focus on specific solutions to managed care industry technology and product needs are now featured as a special educational service of the at

"There has been strong report download activity by managed care executives and other decision makers since the white papers have been made available on the Marketplace," said Robert K. Jenkins, CEO of the Managed Care Information Center, the program sponsor.

Popular white papers downloaded range from technology-oriented case histories,' to market research reports, HIPAA and the newest emerging trend, consumer-directed healthcare, Jenkins said.

Among the companies offering their white papers on the Marketplace site are DxCG, McKesson, Coalition America, Kronos, Synertech, Physician Micro Systems, Robert E. Nolan, DSS, ProAct Technolgies, CareCall, VIPs and Meridian Health Care Management.

White papers are the new wave for marketing your products and services to the health and managed care industry, Jenkins said.

"This isn't advertising. It's about prospective buyers sourcing their purchasing decisions," Jenkins explained.

The White Papers are spotlighted in the at:

Today, most business professionals will not make a purchasing decision without understanding all the facts involved, according to experts.

Research has found that 90 percent of professional IT buyers consult white papers before making a buying decision. In fact, business marketers have been using white papers for years to educate prospective clients and develop and gather qualified sales leads.

Today, every major purchase is researched on the Internet. Users place a high value on white papers.

The mission of the is to bring together buyers and sellers in the world of managed care. The site is designed to be the online directory of providers of goods and services to the managed care industry.

The Marketplace draws its traffic from among the executives who make repeat visits to the Managed Care Information Center and the Marketplace.

The executives and professionals who register and then download white papers are from managed care organizations, hospitals, other types of health providers and consultants firms. Others include tech companies, various suppliers, and even competitors.

Several thousand unique visitors to the download white papers and special reports every month.

Users must complete an online form before they can access the member's white paper. The form captures complete contact information including e-mail address.

"As soon as the paper is downloaded, we forward the form to the member company," Jenkins explained. Participating companies get the new "qualified prospect" names the same day the paper is downloaded, he said.

Members of the Managed Care are entitled to offer their white papers through the Marketplace program, Jenkins said.

"Costs per lead will come way down since this is the least expensive form of prospecting in your target market," he added.

A membership application form is available online at:

To receive a free consultation or "walk through" of the White Paper Program complete the form at:

Sales, marketing or business development executives may also call for more information, 1-800-516-4343.

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