Manasquan, N.J. — Although managed care organizations adoption of the internet is skyrocketing most health maintenance organizations (HMOs) are missing the boat when it comes to utilizing their Web site's potential, according to results of two new studies.
To help executives plan next year's MCO Web strategies, a new audio conference, the "Managed Care Internet in 2003," sponsored by e-Healthcare Market Reporter, is scheduled Wednesday, August 21, 2002 at 1:30 p.m. eastenr standard time.
Health plan companies are going online to help patients and doctors file and track claims, access benefit explanations and obtain clinical guidelines. Rising costs, technologically savvy customers and competition with other MCOs are driving the trend.
MCO Web sites are building out more services for members, doctors, hospitals and employers. The range of services and "connectivity" to serve their key target audiences is rapidly expanding.
The goal of this special educational presentation is to provide real-world, practical solutions and answers to professionals taking advantage of the Internet by increasing the number of members, to retain members, and to see a return on investment.
Guest speakers Richard Slater, executive vice president of Colonial HealthCare Inc., and Don Gravlin, consultant with Cap Gemini Ernst & Young Health, will provide answers to topics such as:
- What MCOs are doing on the Web today;
- What appears to be working/not working today on MCO sites;
- Best of breed sites based on analysis;
- How well are the sites functioning;
- A Look at ease of use and access of sites;
- Health plan's approach to presentation of the site;
- How MCOs are integrating the power of the Web; and
- Have health plans been seeing a return on investment
Who should participate: CEOs, COOs, CIOs, vice presidents, marketing communication executives, MIS director, e-business consultants, program managers, director of e-commerce products, director of member retention , project leaders, director of information technology, director of Web services, marketing research analyst, sales managers, director of accounts, director of retention and development, vice president of promotions and care managers, administrators and consultants.
By participating in this program, participants can enjoy significant savings -- no travel time or hassle; no hotel expenses. The registration fee covers the participant organization's site.
The program will be approximately 90 minutes including a 30 minute question-and-answer period.
Cost: $189 for the "Early Bird" sign-ups before August 14 ($239 regular price).
For more information, or to register, please call (888) 843-6242, fax (888) 329-6242, or write: Conference Coordinator, The Managed Care Information Center, PO Box 559, Allenwood, NJ 08720. E-mail firstname.lastname@example.org
More information about the "Managed Care Internet in 2003" is available online at: http://www.healthresourcesonline.com/edu/mci03.htm
For additional information about MCIC, contact The Managed Care Information Center, P.O. Box 456, Allenwood, NJ 08720; call toll-free (800) THE-MCIC (1-800-516-4343), fax toll-free (888) FAX-MCIC (1-888-329-6242), e-mail email@example.com, or visit http://www.themcic.com.
For more information contact The Managed Care Information Center, 1913 Atlantic Avenue, Suite F4, Manasquan, NJ, 08736, toll-free telephone 1-888-THE-MCIC (1-888-843-6242), fax 1-888-FAX-MCIC (1-888-329-6242), e-mail firstname.lastname@example.org or online at http://www.themcic.com.