One of the best ways you can get your company’s message out to today’s health and managed care professionals is through MCIC’s free weekly e-mail newsletter —Managed Care Weekly Watch.

E-mail has become the preferred way of communicating in business today. And one of the most effective ways to reach your online target market is through "rifle shot" highly selective marketing campaigns to those decision-makers. E-mail lists of top executives in the health and managed care industries are simply not available. For privacy and confidentiality reasons, you cannot rent the e-mail addresses of our clients or subscribers. That makes e-mail addresses in highly targeted industries worth as much as gold.

One way you can reach these executives in health and managed care is by participating as a Sponsor of the highly regarded Managed Care Weekly Watch e-mail newsletter. These executives subscribe to the newsletter for the focussed news they get in every issue and even for the news about new products and product updates.

Each Managed Care Weekly Watch issue reaches a highly targeted audience of online health and managed care professionals. Subscribers mainly include hospital and managed care executives. They also include executives in integrated healthcare delivery systems, physician practice management organizations and other healthcare organizations. Titles include presidents, VPs, CFOs, VPs of marketing or managed care, market researchers and analysts, and contracting executives.

Managed Care Weekly Watch is also read by professionals at pharmaceutical companies, consulting firms, technology companies and government agencies.

The number of subscribers continues to grow every week. Check with us for the current circulation figures for the "Weekly Watch." However, estimated pass along readership was 21,000 based on reader surveys for the most recent period.

Here is a sample of the organizations whose executives subscribe to the Managed Care Weekly Watch: Blue Cross Blue Shield of South Carolina, Access Health, Affinity Health, PacifiCare Health Systems, Cigna, Harvard, Mutual of Omaha Insurance, Highmark, AvMed Health Plan, Foundation Health Systems, United Healthcare Corporation, Humana, Mayo Clinic, Aetna, St. Joseph Health System, North American Health Plans, Sutter Health, Independent Health Association, Anthem, Children’s Hospital, Kaiser Permanente, Allegheny University of the Health Sciences, Tenet Health, and Preferred Care.

Sponsorship of the Managed Care Weekly Watch is the most efficient way to test whether advertising with MCIC will work for your organization. You get an exclusive Sponsorship. There is only one sponsor per issue of the Weekly Watch.

Each issue of Managed Care Weekly Watch contains:

• 1 sponsor

• 4 advertisements

Sponsorships include a text description of your company and/or services. Your Sponsorship is placed before any articles or other advertisements — meaning the first thing readers will see when they get the Weekly Watch will be your company’s message.

Advertisements are similar to sponsorships. However, they appear further along in the body of the newsletter.

The average cost to sponsor an issue of "Managed Care Weekly Watch" is based on readership. Sponsorship fees increase as the subscriber base grows. But the cost for this type of "direct response" marketing is far less than the cost of a direct mail campaign to the same number of people.  And, with the hike in postage rates, Managed Care Weekly Watch is the place to turn.

NOTE: Sponsorship and Advertisement fees are adjusted regularly to reflect growth in number of subscribers. But you can lock in today's existing rates by reserving slots now for the months ahead. Reserve the Sponsorship slots now and pay later!  

For more information contact: afidalgo@healthresourcesonline.com

The "Company You're In"

You will be sharing Sponsorship opportunities with such companies as 3M Health Information Systems, Forrester Research, the Codman Group, GeoAccess, InfoMiners, McKesson HBOC Access Health Group, Robert E. Nolan Company, Health Internet Congress, The Roster Network, Interstudy Publications, Brentwood Associates, OASYS (Outsourced Administrative Systems,) Healthcare Employment Screening, Pegasis Network Systems, the TriZetto Group, Hyperion Medical, iMcKesson, and DxCG.

Your Sponsorship reaches the largest national audience of decision-makers interested in the managed care industry. They avidly read each issue of the Weekly Watch, they participate in our ongoing online surveys, and, most forward their copies of the Weekly Watch to colleagues.

Note: Placements are on a first come, first served basis.

Sign-up for five sponsorships and/or advertisements and get as a bonus a free rotating sponsor banner on our Managed Care Market News page, one of the most popular features at MCIC’s Web site that brings users back every week.

You are also eligible for frequency discounts of up to 10 per cent for multiple sponsorships on a quarterly, semi-annual or annual basis.

FOR YOUR INFORMATION: Sponsorships and advertisements are so effective that MCIC uses this unique and targeted marketing vehicle to market its own products and services. MCIC also reserves the right to decline competing offers in the same issue. Click here to sign up for your Sponsorship today:

or contact Amy Fidalgo -- email: afidalgo@healthresourcesonline.com
Phone: 732-292-1100 Extention 30

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