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When You Need To
Send a Special Message to
Your Target Market . . .
A
Dedicated Email
Broadcast Marketing Campaign
Trying to reach your market or
generate new prospect leads?
On a very
limited basis you now have opportunity to bring your
organization’s marketing communications campaign to the
members of the Managed
Care Information Center.
You already
know that email marketing is the most cost-effective ways
you can market your organizations products and services.
The most
important ingredient, you know, is that the list must be
comprised of opt-in or permission email names.
We have
begun to provide - on a very limited basis - email broadcast
marketing campaigns to the subscribers to the Managed
Care
Weekly Watch.
All subscribers have chosen to receive this
popular email newsletter.
The
newsletter subscribers are a highly targeted audience of online
executives from the health plan and hospital fields, as well as smaller
numbers of others including government and pharma.
As you know
the trend toward focused online marketing efforts aimed at
niche communities has been growing dramatically. The reason we place
limits on the number of these broadcasts is that we respect the
subscribers’ readership and their time.
The
‘e-blast’ goes on the day and time of your
choosing.
You will not
be competing with any other broadcast campaign to that
list that day. You can appreciate that these special
‘eblasts’ are limited as we don’t want to
wear out our welcome with subscribers and to respect
subscribers’ privacy.
Here’s
how it works:
you provide the copy for the email message
for our review and approval. You can appreciate that we reserve the
right to refuse an offer. We may even suggest modifying a subject line
if we believe it may help the package succeed.
You will
also be able to track the results of your email campaign
including messages delivered to emails that recipients opened and your
click through rate or response.
Email
broadcast marketing campaigns are based on the Weekly Watch
circulation, currently more than 7,200. The regular fee for the email
campaign to our members is $2,475. But, right now, for a limited time,
you can save $1,237 and pay only $1,238. Save 50%.
Just keep in
mind that as circulation grows, the cost for the campaign
will increase. Again, you control the day and time when your campaign
is broadcast.
We recommend
that your email marketing message must bring the reader to
take action. Email sponsor messages that are "institutional" are fine
for banks for sales and marketing. Your message should provide the
reader with information of real business or professional value.
We offer
discounts for frequency. For instance, one client does four a
year, two in the spring and another two in the fall.
Be confident
in knowing that we abide by and adhere to current spam
laws.
It would be
good to have a brief telephone conversation so that I may
be able to answer any questions you may have and work to understand
what your goals are for these efforts. I will also send you a
representative dedicated email marketing effort for another client.
To have
someone contact you with more information:
- Email your contact information (name,phone,email, best time to call)
to: rjenkins@themcic.com
- Call the MCIC toll free
1-800-516-4343
Managed Care
Information Center
1913
Atlantic Avenue Suite 200
Manasquan, NJ 08736
1-800-516-4343 FAX
1-888-FAX-MCIC
(1-888-329-6242)
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