MANAGED CARE
WEEKLY WATCH
Published by
The Managed Care Information Center
February 1, 2011

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In This Issue ...
  • Three Top Internet Marketing Strategies for Hospice
  • Hospital Quality, Death Rates, Don't Go Hand-in-Hand
  • Clinical Integration: Getting it Right the First Time - What Physician Organizations Need to Know
  • Worksite Wellness Blueprint Reviews Wellness Activities, Needs And Barriers

  • Hospital Quality, Death Rates, Don't Go Hand-in-Hand

    Inpatient mortality rates used, by organizations to issue report cards on the quality of individual U.S. hospitals, are a poor gauge of how well hospitals actually perform and should be abandoned in favor of measures that more accurately assess patient harms and care provided, argued patient safety experts in a new study.

    The study, co-authored by Dr. Peter Pronovost, professor of anesthesiology and critical care medicine at the Johns Hopkins University School of Medicine, and Richard Lilford, professor of clinical epidemiology at the University of Birmingham in England, appeared in the British Medical Journal.

    The study said that hospital mortality rates take into account all inpatient deaths, not just the ones that could have been prevented with quality care. Since many patients are often too sick to be saved by the time they are admitted to the hospital, the researchers argue, hospital mortality rates shouldn't be the factor that determines whether hospitals are "good" or "bad."


    Clinical Integration: Getting it Right the First Time - What Physician Organizations Need to Know

    Audio Conference Now Available on CD-ROM

    Clinical integration is the wave of the future for physicians organizations to avoid trouble with the FTC, according to almost 93 percent of physician organization executives who responded to a survey. In fact, more than 96 percent of participants believe that the FTC's favorable opinion on clinical integration will give new impetus to physician organizations.

    Physician organizations face difficult, if not irreversible decisions surrounding restructuring to implement clinical integration, FTC guidelines and compliance policy, and the best choice clinical integration model and process to get it right the first time.

    Offer not valid unless order code is referenced at time of order: MCWW020111B


    Worksite Wellness Blueprint Reviews Wellness Activities, Needs And Barriers

    LiveWell Colorado, a non-profit organization committed to reducing obesity in Colorado by promoting healthy eating and active living, published a "Worksite Wellness Blueprint" to assess the current state of worksite wellness in Colorado and to identify, prioritize, and guide future efforts. The project was a collaborative effort with the Colorado Physical Activity and Nutrition (COPAN) program at the Colorado Department of Public Health and Environment.

    To develop the "Blueprint," LiveWell Colorado sought input from over 150 stakeholders throughout Colorado, and conducted an environmental scan to understand current worksite wellness activities, needs, and barriers in Colorado.

    Based on stakeholder feedback, LiveWell Colorado committed to the following strategies to promote Colorado worksite wellness efforts.


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    Three Top Internet Marketing Strategies for Hospice

    NEW 60-Minute LIVE Audio Marketing Training Webcast Program Thursday, Feb. 17 at 1:30-2:30 PM EDT

    Family caregivers are turning to the Internet for answers. Meet them where they are going! In this new program, we will talk about the three Web strategies most likely to help your hospice or palliative care program connect with Boomer daughters and sons: Search Engine Optimization; E-newsletters; and Blogging.

    The Internet is a 24/7 billboard for your hospice or palliative care program. You do not need strong programming skills to leverage the Web. With strategic decisions, you can match your goals to the appropriate tools so you are most likely to meet qualified prospects. With thoughtful planning, your Internet presence can also help you network more effectively with your referrers.

    Early Bird Savings! Save $50 when you register by Feb. 11 with order code: MCWW020111A

    Click Here To Register or For More Information